22nd September, 2023

Harsha Vytla

Harsha Vytla is a PhD candidate in Publishing Studies, at the School of Culture and Communication, The University of Melbourne. His research investigates how contemporary fiction written across India’s major languages is marketed by its English language-based publishers and literary prizes. It specifically examines how these literary institutions are producing a representation of ‘Indian Literature’ as a literary label in the marketplace – where Indian English fiction and English translations of fiction from various Indian languages are amalgamated – primarily if not exclusively, to cater to the consumer needs of an emerging Anglophone middlebrow readership in India.

Harsha received his MA in English from Free University Berlin and BA in English with a minor Sociology from Shiv Nadar University, Delhi.


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