So you want all the info on how to be a publisher?

Our Fundamentals of Publishing day is an excellent introduction for aspiring and newer publishers, and self-publishers.

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Tickets are available for any of the three days, all three, or a combination.

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Keynote: Malcolm Neil

Malcolm Neil, while based in Melbourne, has worked throughout the region over the last ten years. Based on his experiences of the last few years working as a consultant in Australia, New Zealand and South East Asia, he will briefly explore how he sees the markets changing in the region, and then will respond questions submitted in advance. 

As a former CEO of the Australian Booksellers Association, pioneer of ebooks in ANZ, and chair of a small literary organisation (Overland), he is happy to take questions on a wide range of topics. A link for question submissions will be provided closer to the event and circulated to attendees.

Fundamentals of Publishing Program

  • 8:30am

    • Performance SpaceRegistration

  • 8:45am

    • Performance SpaceWelcome

  • 9:00am

    • Performance SpacePublishing timelines

      Tracy O’Shaughnessy and Michael Webster (RMIT) present a step-by-step guide to what needs to happen when.

  • 9:45am

    • Performance SpaceHow to write a marketing plan

      Learn how to write a marketing plan with Susannah Bowen, co-author of How to Market Books (2019, Routledge).

  • 10:30am

    • Performance SpaceMorning tea

  • 11:00am

    • Performance SpaceRights and royalties

      Contracts guru Alex Adsett will guide you through the complex world of buying and selling rights, and calculating royalties.

  • 11:45am

    • Performance SpaceBookshops and events

      Bookshops are now also event venues for launches, author readings, book groups, kid’s story time, writers festivals, etc, etc. Booksellers Meera Govil (Eltham Bookshop), Jaclyn Crupi (Hill of Content) and Mary Dalmau (chair) will offer tips on how small publishers can work with bookshops to boost their profile.

    • Workshop SpaceMetadata and marketing

      What is metadata? Why is it considered a crucial part of any book marketing plan? What’s ONIX? Where do I need to send my data and how? Marketing guru Rachael McDiarmid (RM Marketing services) and data geek extraordinaire Andrew Farrell (eBook Alchemy) reveal all, backed up with data from Nielsen BookScan.

  • 12:30pm

    • Performance SpaceKeynote: Malcolm Neil

      Malcolm Neil, while based in Melbourne, has worked throughout the region over the last ten years. Based on his experiences of the last few years working as a consultant in Australia, New Zealand and South East Asia, he will briefly explore how he sees the markets changing in the region, and then will respond questions submitted in advance. 

      As a former CEO of the Australian Booksellers Association, pioneer of ebooks in ANZ, and chair of a small literary organisation (Overland), he is happy to take questions on a wide range of topics. A link for question submissions will be provided closer to the event and circulated to attendees.

  • 1:15pm

    • Lunch

  • 2pm

    • Performance SpaceCover design

      Getting your cover design just right is an essential step for every book. Award-winner book designer Sandy Cull will share her views on current trends; her secrets on what makes a good cover (and a bad one!); and best-practice ideas for how publishers and designers should work together.

  • 2:45pm

    • Performance Space Audiobooks

      What are the opportunities (and challenges) for smaller publishers getting into audiobooks? Should you sell audio rights or produce them yourself and licence? Featuring Chiara Priorelli (Wavesound), Maryanne Plazzer (Squaresound), and Catherine Lewis (Wild Dingo Press, chair)

    • Workshop SpaceWebsites, social media and all that jazz

      Nowadays being online, and being savvy about where, when and how you engage, is crucial for all publishers. Featuring Connor O’Brien (Studio Sometimes), George Dunford (ArtsHub), and Sue Ellson (author, trainer and consultant). Chaired by Phil Crowley (SPN/UQ).

  • 3:30pm

    • Afternoon tea

  • 3:45pm

    • Performance SpacePublishing tech, platforms and PoD

      You don’t have to do everything yourself. Join Michael Hanrahan (Publish Central), Jens Tröger (Bookalope), Sue Wright (Tiny Owl Books) and Debbie Lee (Ingram Spark, chair) to find out a bit about some of the hi-tech publishing research, tools and providers out there who can take a weight off your shoulders.

    • Workshop SpacePublishing Indigenous stories 

      So you want to publish First Nations Australian authors and stories, but have no idea where to begin? Join award-winning Murri author and editor Lisa Fuller to talk about editing and publishing as the Eurocentric processes they are and how the resulting culture clash can be bruising for both author and editor. Learn strategies to work within those cultural differences so they don’t cause conflict, but instead add to the beauty of the work.

      Sponsored by Aboriginal Studies Press.

  • 4:30pm

    • Performance SpaceLibraries and schools

      Getting your books into libraries and schools can be a huge opportunity for smaller publishers. Join Patricia Genat (ALS)  and Rowena Beresford (Novella Distribution) for all things libraries and schools.

  • 5:15pm

    • Performance SpaceWhat can SPN do for you?

      General manager Tim Coronel outlines SPN member benefits and some of our priorities for the coming year.

  • 5:30pm

    • Performance SpaceClosing remarks