An excellent introduction for aspiring and newer publishers, and self-publishers.

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One, two and three-day conference tickets are now available, for SPN members and non-members.

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Zoe DattnerPrivate Media

Zoe Dattner is a publisher at Private Media where she leads their flagship business publication, SmartCompany. Previously, Zoe spent 15 years in the book trade, as co-founder of Sleepers Publishing and founding member of the Small Press Network, where she was general manager for five years.

Fundamentals Day 2018

  • 8:00am

    • Performance spaceArrival

  • 8:15am

    • Performance spacePublishing terms 101

      Michael Webster (SPN)

      Maybe you know your ISBN from your ISSN, but what about your ONIX, CiP, ELR, PLR, DRM, or DOI? If you’re unsure, join chair of the Small Press Network Michael Webster for a guided tour of the acronyms of publishing, and the terms you will likely hear often over the course of the days ahead.

  • 8:45am

    • Performance spaceWelcome and Acknowledgment of Country

      Michael Webster (SPN)

  • 9:00am

    • Performance spaceBusiness basics

      Alex Adsett (Alex Adsett Publishing)

      Publishing is a business all its own, but it’s still a business. Start with the right advice from publishing consultant and literary agent Alex Adsett.

  • 9:45am

    • Performance spaceResponsible publishing

      Rachel Bin Salleh (Magabala Books), Jax Jacki Brown (Publishability, Writers Victoria), Kate Cuthbert (chair)

      With great publishing comes great responsibility. Our panel takes you through key considerations a good publisher will make before acquiring a work and during the editing process.

    • Workshop spaceFunding options

      Nicola Evans (Copyright Agency), Wenona Byrne (Australia Council), Shaun Larkin (Creative Victoria), Karen Andrews (chair)

      Hear what grants and funding options are available to publishers and authors from the Australia Council, Copyright Agency and Creative Victoria, and get an overview of the arts funding landscape.

  • 10:30am

    • Performance spaceMorning Tea

  • 11:00am

    • Performance spaceGetting your books to buyers

      Debbie Lee (IngramSpark), Leesa Lambert (Neighbourhood Books), Tim Coronel (chair)

      Choosing a distribution option is an important and often fraught decision for small publishers. Hear about the sector from two distribution experts – and from an expert bookseller – about how to give your titles the best chance once they reach the bookshelf.

    • Workshop spaceWorkshop: Publishing workflows

      Tracy O’Shaughnessy (RMIT), Gary Pengelly (Thorpe-Bowker)

      An educator and trade publisher with over 20 years’ experience, Tracy O’Shaughnessy will take you through the workflows essential to a smoothly functioning publishing business. Then take the opportunity to ask how you can best manage metadata across your books in an audience Q+A with Gary Pengelly, general manager of MyIdentifiers provider Thorpe-Bowker.

  • 11:45am

    • Performance spaceThe rights stuff

      Anne Beilby (Text Publishing), Catherine Lewis (Wild Dingo Press), Alex Adsett (chair) 

      For many new publishers international rights sales can be an afterthought. But approached as an integral part of your business, they can help take some of the risk out of risk-taking publishing.

  • 12:30pm

    • Performance spaceKeynote

      Zoe Dattner (Private Media)

  • 1:00pm

    • Lunch

  • 2:00pm

    • Performance spaceCover design

      Regine Abos (ABDA)  

      Back by popular demand, Regine Abos will guide you through common mistakes to avoid when designing your cover – as well as advice on design in the age of social media.

    • Workshop spaceIngram workshop: Going digital – the POD advantage 

      Debbie Lee (Ingram)

      Ingram’s Debbie Lee will share the wide array of options open to indie publishers and the process to publication. Whether you are new to the industry or a veteran small press, there is always something to learn and many decisions to be made on a book-by-book basis.

      The workshop will cover:

      • The rise and role of the ‘author service provider’ – does this differ from ‘publisher’ and how?
      • Deciding on format; pricing to market; perfecting the pitch
      • Print-on-demand, or offset – or both?
      • Reaching the retail market – here and beyond
      • Building your author/publisher platform, and working it to the max.
  • 2:45pm

    • Performance spaceBook launch advice

      Chris Gordon (Readings) in conversation with Tim White (Australian Booksellers Association) 

      Firstly, don’t leave it to the last minute. What else do you need to know to pull off a great book launch? Get some advice from the experts.

  • 3:30pm

    • Performance spaceAfternoon Tea

  • 3:45pm

    • Performance spaceMarketing

      Anna Lensky (Pitch Projects), Shalini Kunahlan (Text Publishing), Claire Miller (chair)  

      Strategy, lead times, media contacts, social networks – hear from marketing experts about what you need to do and when.

  • 4:30pm

    • Performance SpaceGetting Into the Library

      Tricia Genat (ALIA), Belinda Bolliger (Australian Standing Orders), Rachel Bin Salleh (Magabala Books), Rachael McDiarmid (chair) 

      How do you get your books ordered by public libraries, into book clubs, included by Australian Standing Orders, or onto school curriculums? Our expert panel aren’t making promises but they will give you their best advice.

    • Workshop spaceWorking with authors

      Shalini Kunahlan (Text), George Dunford (Ferrous Digital), Leah Jing McIntosh (chair) 

      Getting an author to be part of their own promotion is appealing to small publishers – but it’s not always straightforward. Get some guidance on how to get the best from your author.

  • 5:15pm

    • Performance spaceWhat the Small Press Network can do for you

      Tim Coronel (Small Press Network) 

      General manager Tim Coronel will outline the many benefits of Small Press Network membership, from discounted services from providers such as Nielsen, Ingram, Thorpe-Bowker and NetGalley, to the SPN Christmas Catalogue, free prize entry and community support.

  • 5.30pm

    • Close

The Wheeler Centre, Melbourne