Month: October 2015
Marketing Whatever You Have to Market: Promotion, Part 2 | Linda Carlson
In partnership with the US Independent Book Publishers Association (IBPA), SPN is proud to present a series of articles on the ‘four Ps’ of marketing and how you can apply them as independent book publishers. The final three articles in the series all focus on the third ‘p’, ‘promotion’. The references are American, but the ideas are global. Enjoy! This […]
Marketing Whatever You Have to Market: Promotion, Part 1 | Linda Carlson
In partnership with the US Independent Book Publishers Association (IBPA), SPN is proud to present a series of articles on the ‘four Ps’ of marketing and how you can apply them as independent book publishers. The final three articles in the series all focus on the third ‘p’, ‘promotion’. The references are American, but the ideas are global. Enjoy! Product, […]